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Archive for January 20, 2011

How Do You Invest Your Brand?

This is a follow-up to my recent post “Behavior, Brand, Impact.”  

Social media has opened a door of opportunity to promote businesses, organizations, events and projects. How does a person go about deciding what to “RT” on Twitter, “Share” on Facebook, “Link” to in a blog, or “Upload” an endorsement on You Tube? Do you quickly show support based on the recommendation of a “friend” or “follower,” or do you carefully analyze situation and the individuals involved?

Your image or brand is affected not only by what you say and how you say it, but also by what and who you choose to support, endorse or promote. Read more…

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