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Food Dialogue…Boom or Bust?

September 23, 2011 15 comments

Was the USFRA sponsored “Food Dialogue” successful?

That is the question.

I set aside the time to watch and listen to the entire dialogue, as well as follow the discussions taking place on the Food Dialogue website, Facebook page and on Twitter with #FoodD (the hashtag for the discussion).

It was my intention to listen and observe as an objective person…a challenge…but this was my take on day. Read more…

PLEASE! Stop The Finger Pointing

September 19, 2011 2 comments

“Remember, when you are pointing your finger, you have three others pointing back at you.”

This old adage has never been more relevant. It saddens me to see the accusations and inflammatory remarks flying through the social media streams, particularly in the arena of agriculture: food, fiber, shelter and the production of those resources.

There is nothing to be gained by “yelling” at one another. Read more…

Reach Beyond The Choir, #ACFC11 Opening Remarks

Sunset In Nashville, courtesy of Mark Lathrop

Welcome to Nashville!

You were all selected to attend this 2nd Agchat Foundation Conference because you have passion for agriculture, have embraced social media and have demonstrated that you have the desire to become more effective agvocates.

Over the next two days, you will have the opportunity to expand your knowledge of social media platforms, integrate smart and mobile technology and most importantly, meet fellow agvocates who have made the decision to work with you as a team.

Some of you will focus on one or two platforms, while others will feel comfortable and have the time and energy to incorporate multiple platforms. You each will play an important and vital role in assisting the effort of agriculture to reconnect with consumers.

Our emphasis this year is to help you reach beyond the choir. We want you to learn how to build strong bridges, grow supportive communities and gain influence among those outside of agriculture.

This endeavor will take time, focus, patience, bravery, professionalism, civility and respect.

Ultimately, your success will depend on your ability to communicate effectively and nurture relationships built upon mutual respect and trust.

Agriculture is diverse, society is diverse, and you all have unique interests and personalities, as do the individuals you will be reaching out to.

Diversity must be respected. Read more…

A Fork In The Road

#ACFC11 Participants, courtesy of @JPLovesCotton

Passion can be both an asset and a liability.

Let passion be your incentive to reach out, open your heart, build bridges, grow communities & nurture relationships.

Temper your passion to remain objective, receptive and inviting.

Take what you have learned over the past two days and take the next step on your Agvocate journey.

Nurture the new relationships you have formed here in Nashville.

Agvocacy is about working together as a team to reconnect the public to agriculture naturally.

Encourage curiosity, questions and dialogue. Read more…

#ACFC11 Twitter Tools & Notes

Have a strategy:

1. Who are you trying to reach out to?

2. How do you plan on reaching them?

3. What are you going to do to nourish the new relationships?

How to find hashtags:

Where to find twitter chats:

Where to find people:

Chasing Windmills

With recent aspersions cast on the AgChat Foundation, by a few, I felt inclined to address some of the questions that some may have, who are not familiar with the Foundation and how it was started. I also could not help but recall the following lines from Don Quixote:

Don Quixote: Dost not see? A monstrous giant of infamous repute whom I intend to encounter.
Sancho Panza: It’s a windmill.
Don Quixote: A giant. Canst thou not see the four great arms whirling at his back?
Sancho Panza: A giant?
Don Quixote: Exactly.

The AgChat Foundation’s mission is to empower farmers and ranchers to share their stories through social media platforms. It is our objective to help teach individuals how to utilize technology to share their personal story with the public.

When the Foundation was created, several key issues were agreed upon. First, the Foundation recognized the importance of individuals sharing their own story. Second, the Foundation recognized the importance of building bridges between growers and consumers so that the public could have a direct line to those that grow their food, fiber, fuel and shelter. Third, the Foundation recognized the importance of being inclusive to all commodities and all production methods; that a diverse agriculture that provides choices for consumers is essential. Read more…

Categories: AgChat Foundation

Must Meet From SXSW

From an #agnerd perspective, SXSW was an amazing experience. It was a great opportunity to be able to be on the AgChat Foundation panel with Chris Chinn, Emily Zweber, Zach Hunnicutt and moderated by Marla Schulman. I took a little different approach to SXSW than most folks. Rather than trying to discover new hardware, software, applications or strategies, I went with the purpose of meeting and interacting with people. I have discovered that genuine and caring people are more often than not, associated with unique, beneficial and useful products and programs. Once again, this premise proved true. I would like to share a few of the people I was able to meet and speak with at SXSW and encourage you to look them up and check out what they have to offer and are involved in. Read more…

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