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How Do You Invest Your Brand?

This is a follow-up to my recent post “Behavior, Brand, Impact.”  

Social media has opened a door of opportunity to promote businesses, organizations, events and projects. How does a person go about deciding what to “RT” on Twitter, “Share” on Facebook, “Link” to in a blog, or “Upload” an endorsement on You Tube? Do you quickly show support based on the recommendation of a “friend” or “follower,” or do you carefully analyze situation and the individuals involved?

Your image or brand is affected not only by what you say and how you say it, but also by what and who you choose to support, endorse or promote. Read more…

Behavior, Brand, Impact

In a very unscientific study, over the course of the past two weeks, I have concluded that individuals must maintain professionalism and civility at all times in social media platforms, even when they have a personal account that is separate from an affiliated company or organization.

Individuals who actively participate in social media platforms are very perceptive and connect individuals with the entities that they are associated with.

In the past two weeks, I have witnessed multiple examples of people who engage in a very polite and responsible manner while posting from an affiliate account. These same individuals, however, when posting through their personal accounts, have been combative, insulting,  immature, degrading, vulgar….and combinations of those afore listed.

What you say, how you say it and how you engage shapes your brand. Personal behavior directly impacts how the public views your brand and the brand of your affiliations. 

In my humble opinion, a shining example of how individual brand  positively impacts their affiliates brand is Rich Harris, from Seagate. In fact, a good friend of mine recently shared that it was Rich’s brand that made the difference when they were trying to decide where to purchase several new hard drives, Seagate.

Alternately, the inverse also holds true.

Public perception of the individual directly impacts the affiliates  one represents and/or participates in.

Keep the brand positive.

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