The USDA and Meatless Monday
Yesterday, while the Verizon towers were down in Siskiyou County, a newsletter from within the USDA, Greening Headquarters Update, was released and had a suggestion to implement the Meatless Monday Initiative within the agency. There was a quick uprising among many in the agricultural community, within the social media world. By 1:07 in the afternoon, the USDA retracted the statement in the newsletter as released in The New York Times. Now, most folks would think “Excellent, we accomplished our objective,” and move on. However, this is not the case with some, as I continue to see several rant on and now I understand several industry organizations are considering a ‘unified response’ to the matter…yes…after it has been retracted and the USDA’s position clarified.
To those who are still ‘worked up’ over this, I respectfully ask you to stop for a minute and take a deep breath. Allow the emotions to settle down and let’s take an objective look at what further actions, if any should be taken.
First, I am a beef producer and admittedly was not a big fan of the Meatless Monday Initiative. However, after taking some time to look at things objectively, I completely support the idea of encouraging folks to eat more fruits and vegetables, most do not eat enough. We should all be supportive of people eating better balanced meals that include all the food groups.
Second, let’s take a look in the mirror. What does it look like to our customers when agriculture is constantly ‘on the fight,’ ‘whining,’ and complaining on a daily basis? Folks, certainly we face challenges, but think about all we have to be thankful for. We should spend some more time showing gratitude for positives.
Third, I agree with a dear and respected friend who said, “I just don’t think people in Ag stop to think for a minute how bad they look every time I see the hunk of meat Monday’s, etc. it’s just as adversarial to me as the anti-meat campaigns.” We should be celebrating that people are now posting and sharing recipes of all kinds through a plethora of blogs and social media platforms. What could be better than more people taking the time to return to the kitchen and actual start cooking again? Think about it. If they start cooking vegetable dishes, they will most certainly expand to include meat. This is a positive, not a negative, in my humble opinion.
Fourth, to those considering continuing to beat the proverbial ‘dead horse,’ I offer the following suggestion. Be gracious to the USDA for retracting the statement and clarify their position. Recognize that the USDA does not just represent the 2% of the country that produces food, but also 100% of the customers. Politely share the current information that refutes the UN study and close with a smile and a thank you.
In my humble opinion, this continued negativity, does not promote healthy relationships with customers and will only serve to hinder the efforts of the USFRA and other organizations that are working so diligently and sincerely to encourage dialogue. Celebrate. Be thankful. Be Happy. Stay positive.
** After receiving a number of messages from those in the ‘Hunk of Meat Monday’ crowd, I want to be clear about a couple of things. First, I support your endeavor and believe it has been very successful and informative. Second, hindsight is always 20/20, consider this….what if ‘Hunk of Meat Monday’ had been ‘Satisfying Steak Saturday,’ or ‘Fabulous Meat Friday.’ Rather than coming across to some as being ‘combative’ or ‘un-supportive’ of the idea of eating more fruits and vegetables, it may have been even more successful, promoting higher quality protein later in the week. What if ‘Hunk of Meat’ Monday had been first and ‘Meatless Monday’ had been launched after? Would we have considered that to be combative? Finally, while the premise behind ‘Meatless Monday’ in regards to health and the environment is ‘off base,’ in my humble opinion, the objective of getting people to eat more fruits and vegetables and think balance in diets is one that I do support. Please, realize that I am not trying to promote any single way of doing things…merely offering suggestions to think about and perhaps help shape a more positive effort on another issue in the future. Keep up the great work!