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We’ll Listen and Answer Questions

This fall, the U.S. Farmers &Ranchers Alliance is partnering with Discovery Communications to continue to share its message to create an open dialogue with the American public about how food is grown and raised.

The partnership includes three 60-second vignettes and one longer format vignette (4-7 minutes long) shot documentary style.  The discussions range from conversations about the agricultural community’s commitment to continuous improvement to the role farmers and ranchers play in providing healthy choices for everyone.

The short vignette for the video that I shot with Discovery Channel for USFRA has been released.

 

 

The participating farmers and ranchers included:

Shana Beattie – Livestock and Grain Farmer in Sumner, Nebraska

Jeff Fowle –  Farmer/Rancher in Etna, CA

Ken Oneto – Crop and Produce Farmer in Elk Grove, CA

Dino Giacomazzi – Dairy Farmer  in Hanford, CA

Scott Long – Pork Producer in Manteca, CA

Jill Benson – Egg Producer in San Joaquin Valley, CA

To see the other vignettes, visit the Food Dialogues page.

 

Attention Occupiers ….

A friend of mine sent me this photo. I think it says it all.

“Control The Conversation…NOT!”

September 27, 2011 11 comments

This post is a result of my seeing multiple posts on Twitter, Facebook and even in print that simply cause me to shake my head and ask, Why?

Why are we so afraid of encouraging people to speak from personal experience?

Why are we so afraid to of encouraging people to share their unique perspective?

Why can’t we embrace differences and work together to solve challenges that we all face…together.

Why?

ENOUGH ALREADY….PLEASE!!!

I am still seeing “professionals” and organizations talking about “controlling the message,” “controlling conversations,” providing “talking points” for those who are going to be in the “spotlight” and not being able or willing to trust people or even their own members.

“Don’t let anyone tell you that you have to be a certain way. Be unique. Be what you feel.” – Melissa Etheridge 

NEWS FLASH: People are unique. Perspectives are unique. Everyone has a different story to share, a different way to share it and that is what makes different people interesting to different people.

Positive relationships are developed on mutual trust and respect.

Mutual trust and respect is a result of open and honest conversations.

Open and honest conversations can only occur if individuals share their own story, their own way, in their own words.

If our objective is truly to reach understanding, between those in a respective industry and those outside, all of the individuals must be themselves and speak from personal experience.

Controlling messaging and controlling conversations will never lead to trust, respect or a positive outcome for anyone.

“I am disillusioned enough to know that no man’s opinion on any subject is worth a damn unless backed up with enough genuine information to make him really know what he’s talking about.”H. P. Lovecraft 

 

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