Dodge Scores Big!

Team Dodge runs returns a kickoff for a touchdown! Dodge, like Ford and Chevy, has been a strong supporter of American agriculture. Last night, during the Superbowl, their “God Made A Farmer” ad went directly to the highlight reels. Dodge’s “special teams” was on fire, particularly through the use of Paul Harvey as the kickoff returner, carrying a very special essay from the FFA archives.

Paul Harvey

Paul Harvey

As a farmer and rancher, who happens to have Ford running in his veins, I tip my hat and humbly say thank you Dodge; thank you for the ad, thank you for your support of agriculture and thank you for incorporating an iconic figure who shared your passion and respect for the working man.

Dodge Ram

With that being said, let us not forget that the run back for the touchdown would not have been possible without spectacular blocking. Let us not forget those whom both Dodge and Paul Harvey also have great respect and admiration for; our military, our first responders, the long haulers, those that work beside us to harvest our crops and the mechanics that keep our machines running to mention a few.

Does it make those in agriculture feel good to be recognized in such a major spotlight, yes, and it should. However, it should also be known that we have great respect and appreciation for rest of the “team” that makes it possible for us to do what we do; those who put their lives at risk to protect our rights and freedom; those who sweat and bleed with us to gather the bounty that the good Lord has provided; and all of those who earn blisters and go short on sleep to see that the bounty makes it into homes to serve as nourishment.

Whether it was Dodge, Budweiser or Jeep, there was a shared theme last night…appreciation. Imagine the difference we all could make by simply being and showing more appreciation for others. We are all on this journey together. Let’s see how far we can go, the challenges we can overcome and the good we can do by playing as team.

ffa-logo

I invite everyone to join our team and view the Dodge Superbowl commercial on YouTube and help raise $1 million to support FFA and assist in local hunger and educational programs. http://youtu.be/AMpZ0TGjbWE

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  1. February 5, 2013 at 9:23 AM

    Jeff,

    I definitely agree with your comments. I am, however, concerned with how some members in the agriculture community are reacting to this publicity. I shared this on my Facebook page after you posted your comments yesterday:

    I was visited by a student this morning who was upset by two local radio personalities who made comment that there were so many more important things to worry about than farmers or agriculture. The student wanted to plan a response, so I asked him if they (the radio personalities) were wrong or if they had different priorities? Was there a difference? After all, not everyone appreciated the Dodge commercial as much as we did.

    I’m proud to work with agriculturalists each day and I believe Dodge’s Super Bowl commercial provided Americans with a long overdue reminder of the importance of agriculture. However, I have to wonder what we’ll do next? Will we continue to talk to ourselves and convince each other we are right? Or will we capitalize on this opportunity and continue the momentum by constructively and respectfully informing the public of agriculture-related issues and policies?

    Although the publicity is exciting, and for the most part well deserved, I’m afraid that we may be perceived by the public as having an air of entitlement. Let’s remain proud, but not at the cost of looking arrogant or self-serving.

    I often tell my classes, it’s one thing to stand on the 50 yard line at Kyle Field (Texas A&M), say “Gig ‘em,” and listen to the crowd roar, but it’s quite another to take that message to Darrell K. Royal Stadium (University of Texas) and sell it to folks who don’t understand us. It’s not us against them, it’s us being aware of our audience and consumer.

    Back to what I told the student: Develop a targeted message and sell it to them; make it palatable.

    Dialogue, not monologue…

    Thanks for the thought provoking commentary.

    -Billy

  2. February 5, 2013 at 1:12 PM

    As I wrote in my own blog, American agriculture needs more allies like Paul Harvey. I think Dodge did score big here, and there are ways in which those of us who support agriculture can thank Dodge for their generous support.
    American agriculture needs more allies in all of walks of life. I’ve personally seen the benefits of good ag education programs in the schools, such as what FFA provides students, and I’ve been impressed with those kids. Kudos of course to their parents, but a big amount of thanks and admiration should be aimed at those involved in these programs, such as the teachers and advisers.
    Social media has done much to raise the specter of information about agriculture, and to close the gap between producer and consumer. That’s a good thing. The next step, I believe, is to continue to close this gap between the farmer and consumer, and to help our elected officials and policymakers understand and legislate in such a way as to nurture and promote American agriculture.
    Thank you sir for what you do.

  3. February 6, 2013 at 9:14 AM

    When this first came on during the game, everyone stopped and watched. And then social media went nuts … all positive comments about how nice the nice pictures, the message from Paul Harvey, and that it was cooperatively done by both Ram and FFA. And the buzz has continued for the past two days. I have had more folks say that it elevated the appreciation for our local farmers; even our local press got letters stating that this was a great boost for Ag. Let’s keep this story rolling forward and capitalize on the momentum, using this in proactive ways to tell our stories and pass the word that American Agriculture is still feeding the other 98%. That it took a truck company to push this forward is amazing, but teaches us a lesson that the value of the message makes it important.

  4. Serenity
    February 8, 2013 at 7:27 AM

    I think Paul Harvey aptly put this. I have always been in support of agriculture. Heck, I grew up on a working farm. My dad still has a whole herd of Black Angus cattle plus oil wells plus he works 60+ hours a week for the DOT here in western NY. No farm, no food I have always believed. Make hay while the sun shines my dad always says. We have had every animal that a farm has over the years but my dad has always stuck with the cows, chickens, and a horse or two. Horses will always be in my blood. Don’t care much for the cows. I am a big advocate against the slaughtering of horses. This commercial says a lot about my dad and reminds me a lot about him so I am going to post this on my mom’s FB wall. After we are married, my fiancee and I are going to buy up some land, have some horses, some other livestock, and plants some crops. Something small, sell some stuff and give back to the locals and the industry. Keep the circle going. :)

  5. March 7, 2013 at 11:59 AM

    What a beautiful ad. I’m sad I missed it during the superbowl. Thanks for pointing it out to me.

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