Lego’s and Agriculture? Really?
My son celebrated his 5th birthday two weekends ago and while there were many new and exciting gifts, the Star Wars Lego’s were one of his favorites.
Now, for those who remember back to their childhood, the Lego’s of today are nothing like we had; talk about special pieces, colors and accessories! Years ago, you had basic colors, basic sizes and they were all rectangles. Today, colors abound, multiple shades exist and the pieces come in arcs, triangles, with hinges, figures and more. Despite the changes, Lego’s have maintained the same design for fastening and those of today continue to work with those of yesteryear.
While I spent several hours with him building and creating, I couldn’t help but think about the association between the transition of Lego’s over past 60+ years and how it relates to agriculture.
Lego’s motto is “Det bedste er ikke for godt,” or “Only the best is good enough.” Once again, a philosophy shared by those in American agriculture.
Every Lego piece is manufactured with tremendous precision by utilizing computer-aided design (CAD) and 3D modeling. Similarly, crops today are grown with precision, utilizing global positioning satellites (GPS) and 3D soil and hydrology modeling. Certainly, neither Lego, nor agriculture had this technology available 60 years ago, but both recognized the need to improve, become more efficient and be able to continue to offer a safe and high quality product.
Like Lego, agriculture has also changed over the past 60 years, yet remained true to its roots: the importance of family; ensuring the longevity of the soil and enhancing the environment for future generations, while providing safe, wholesome and nutritious food remain as cornerstones.
Lego currently offers more than 30 different themed products, with the ability for all to be used together. Like Lego, the diversity of agriculture provides a plethora of choices that the consumer has never seen before and also has the ability to work together to meet the needs of a growing population.
I wonder what the next step for both Lego and American agriculture is.
Will you ever look at a Lego the same way again?
“And thou shalt teach them diligently unto thy children, and shalt talk of them when thou sittest in thine house, and when thou walkest by the way, and when thou liest down, and when thou risest up.” Deuteronomy 6:7